Preventative Practices - A Wellness Coaching Website

Overview

Preventative Practices is the business of Kate, a Registered Nurse, Board-Certified Nurse Coach, and Certified Personal Trainer. She helps people make sustainable lifestyle changes to prevent chronic disease and improve their quality of life.

She needed a website that reflected her professional expertise, made her approachable, and provided clear next steps for potential clients.

The Challenge

When Kate came to me, she needed more than just an online presence. She needed:

• A professional brand that built trust and credibility.

• A website that felt inviting and approachable, not overly clinical.

• A way to highlight her unique qualifications and set her apart from other health coaches.

• Easy scheduling and lead generation through a free consultation offer.

The Approach

I focused on designing a site that balanced professionalism with warmth:

• Clean, minimal layout to keep the content approachable and easy to navigate.

• Personal touches like Kate’s story and professional journey to create connection.

• Conversion-focused design with clear calls to action (Schedule Now, Free Consultation).

• Blog integration so she can share expertise and drive organic traffic.

• Mobile-first structure so her audience can easily access the site on any device.

Key Features

• Packages page: Outlines coaching options clearly.

• About page: Builds trust by sharing Kate’s background as both a nurse and coach.

• Scheduling integration: Smooth, no-friction booking process.

• Blog: Educational content that reinforces her expertise and boosts SEO.

• Free Consultation CTA: Encourages first contact in a low-barrier way.

The Results

Kate now has a website that:

• Positions her as both a medical professional and approachable coach.

• Gives potential clients confidence to book a consultation.

• Acts as a foundation she can grow with blogs, resources, and client stories.

Since launching, she’s already using the site as a tool in client conversations, and it’s helping her establish Preventative Practices as a trusted brand.