In Our Nature Guiding Services – Yellowstone Wildlife & Hiking Tours
Overview
In Our Nature Guiding Services leads private and small-group nature adventures in and around Yellowstone National Park, including wildlife watching, guided hikes, snowshoeing, and birding tours (in-our-nature.com). To reach more travelers and convert website visitors into bookings, they turned to Google Ads.
The Challenge
Before working with us, In Our Nature had experimented with Google Ads but struggled to see meaningful results. Their ads weren’t driving conversions, budget was being wasted on irrelevant clicks, and they lacked the time and expertise to manage campaigns effectively.
They needed a partner who could:
Make their limited ad budget work harder.
Eliminate wasted spend on broad or irrelevant searches.
Drive qualified leads during their seasonal peaks.
The Approach
When we took over in mid-November 2024, we rebuilt their campaigns from the ground up:
Restructured campaigns around high-intent keywords that matched their most profitable tours.
Added negative keywords to cut out irrelevant clicks.
Optimized ad copy and extensions to highlight unique selling points like “Private Yellowstone Tours” and “Expert Guides.”
Set up and tracked conversions to measure true ROI instead of just clicks.
The Results
Within months of launch, In Our Nature began seeing strong engagement and qualified leads:
11.07% CTR on their Wolf & Wildlife Watching campaign.
7.58% CTR on their Hiking campaign.
The campaigns worked so well that In Our Nature actually had to pause their ads because they were fully booked for the season — a clear sign that the ads were reaching the right travelers and driving real bookings.
