Overview

Metric PPC is a pay-per-click agency based in Bozeman, Montana that specializes in helping companies generate more leads at a lower cost. Their services include search, display, social, remarketing, mobile, video ads, and their unique Hulu-based CTV solution, Metric+.

They already had strong content in place, but their site was built on WordPress and was starting to feel slightly outdated. The team needed a modern refresh on a platform that was easier for them to manage internally.

The Challenge

Metric PPC didn’t need a full brand overhaul — what they needed was:

Migration from WordPress to Squarespace for easier day-to-day management.
A fresh, modernized layout without losing the substance of their existing content.
Updated messaging in a few spots where the copy was slightly outdated.
A streamlined user experience that kept conversions (demo requests) front and center.

The Approach

The focus was on smart migration and refinement rather than reinvention:

Squarespace rebuild that preserved their robust service content while making it easy for their team to update.
Design cleanup with a modern, conversion-friendly layout that feels professional and current.
Copy refresh — small updates to tighten language and ensure everything reflected their most current offerings.
Strong conversion paths with demo request buttons consistently placed throughout the site.
Service clarity by keeping their full menu of PPC solutions front and center.

Key Features

Squarespace platform for easier management and long-term scalability.
Clear service navigation (search, display, social, video, CTV/Metric+).
Client testimonials featured to highlight real results.
Consistent CTAs driving visitors toward scheduling a demo.
Polished visuals that elevate their authority without overcomplicating the design.

The Results

Metric PPC now has a website that:

Keeps all of their existing content intact, but presented in a modern, professional layout.
Gives their team the ability to easily update and manage content without technical hurdles.
Aligns with their conversion goals, making it easy for prospects to schedule a demo.
Provides a refreshed platform that can evolve alongside their services.

Takeaway

This project was about evolution, not reinvention. By migrating Metric PPC from WordPress to Squarespace, updating the design, and refreshing key content, we created a site that reflects their expertise while staying easy for their team to manage. It’s the perfect blend of professionalism, performance, and practicality.

Metric PPC - A Pay Per Click Agency