Intercity Radiology – Building Credibility & Referral Flow

Intercity Radiology is a diagnostic imaging group in Bozeman, Montana. They offer advanced imaging services like MRI, CT, ultrasound, interventional radiology, women’s & specialty imaging, nuclear medicine, etc.

They needed their online presence to do more than just look decent — they wanted their website to serve as a tool to attract and inform referring providers (doctors, clinics, hospitals), clearly communicate what services they offer, and include ways for providers to make referrals or reach out via forms.

The Challenge

• Outdated look that didn’t build trust.

• No marketing toward providers (their main referral source).

• Missing service information — providers couldn’t see what imaging was offered.

• No forms or easy way for providers to make referrals.

The Solution

• Full website redesign for a clean, professional, trustworthy look.

• Built out service pages (MRI, CT, ultrasound, interventional radiology, etc.).

• Added provider-focused content (referral process, turnaround times, protocols).

• Created referral and contact forms so providers can easily connect.

The Results

• Website now communicates credibility and professionalism.

• Clear service information available for both patients and providers.

• Referral pathways established, making it easier for providers to join their network.

• Positioned Intercity Radiology as a trusted partner for regional healthcare providers.