Wister Insurance - Outdated To Optimized

When Wister Insurance approached us, their website hadn’t seen a major update in years. As a leading insurance company, their online presence needed to reflect the trust, expertise, and accessibility that clients expect—but the outdated design was holding them back. Our goal was clear: create a modern, functional, and visually appealing website that works as hard as their team does.

Understanding the Business Before Designing

Before writing a single line of code, we took the time to understand Wister’s offerings. Insurance is complex, with nuanced policies and unique client needs. We studied their policies and mapped out the user journey. This foundational research ensured that the website would not only look modern but also communicate their products clearly and effectively.

Custom Design and Development

Squarespace’s standard templates couldn’t handle the level of customization Wister needed. From interactive forms to dynamic content layouts, every element was custom-coded. Some highlights of the redesign:

• Custom Forms with Code – Unlike standard form tools, these forms integrate seamlessly with Wister’s workflow while maintaining a smooth user experience.

• SEO-Friendly Images – Every image was saved with descriptive filenames to improve search engine visibility, avoiding the generic “IMG_1234.jpg” approach.

• Custom Graphics – Unique graphics help convey complex insurance concepts visually, improving comprehension and engagement.

• Intuitive Layouts – Case studies, policy breakdowns, and call-to-action sections were structured for clarity, making it easy for visitors to find what they need.

Going Beyond Design

This project wasn’t just about aesthetics. We optimized the site for speed, mobile responsiveness, and accessibility. Each component was tested thoroughly to ensure reliability. We also implemented small touches—like subtext on forms to guide users and well-structured headings—that improve the overall user experience.

Impact

The result is a modern, clean, and highly functional website that positions Wister Insurance as a trusted, professional, and approachable brand online. Every design choice was made with the user in mind, from the first click to form submission.

By combining careful research, custom development, and a design-forward approach, Wister’s new site is not only visually impressive but also fully optimized to convert visitors into clients.