Overview

Snake Eyes Co. is a small hat brand started by Zoë with the mission of making silly, fun hats for her friends (and anyone who wants to be 100% lucky).

She needed a website that reflected her playful brand voice while also being functional and easy to manage. Shopify was the right tool, but Zoë didn’t have the time to figure it out herself.

The Challenge

When Zoë came to me, she needed more than just a storefront. She needed:

A silly, lighthearted brand experience that matched her vibe.
A website that was easy to run without tech headaches.
A way to share her story and personality through the hats.
A fast turnaround so she could start selling quickly.

The Approach

I focused on creating a Shopify site that was just as fun as it was functional:

Playful messaging with bold headlines.
Storytelling that feels like a conversation — the “Our Story” page reads like you’re chatting with Zoë, keeping things personal and funny.
Simple, easy-to-manage Shopify setup so she can add products, track orders, and grow her email list without stress.
Clean but quirky visuals to make browsing hats fun and on-brand.

Key Features

Fun homepage copy that builds brand personality.
Shopify backend that makes inventory and orders easy to handle.
Email signup with a casual, friendly tone.
Straightforward product layout that gets people shopping fast.

The Results

Zoë now has a website that:

Feels authentically silly and fun, just like her brand.
Lets her focus on designing and selling hats, not fighting with tech.
Is ready to grow with her — from products to community-building.

Takeaway

For Snake Eyes Co., the website isn’t just a shop — it’s a personality-filled space that makes customers laugh while they buy. By combining Shopify with intentional, playful branding, we created a platform that’s as fun to use as the hats are to wear.

Snake Eyes Co - An Online Hat Shop